If you’re in the business or entrepreneurial world, you probably hear the term “social media marketing” thrown around all the time. But unless you’re a marketer yourself, you might find yourself asking what it actually is. To sum it up simply, social media marketing is the use of social media platforms to promote your brand, product, or services. 

While this might seem straightforward, here at Coffee Date Media, we take the time to research your business, competitors, target demographic, and use our knowledge of all things social media to create a successful social media marketing strategy.

Interested in learning how to use social media marketing for your business? Keep reading! 

Why Social Media Marketing Is Important

The reason social media marketing is vital in today’s business world stems from the need to focus your marketing efforts where your ideal audience will see them. In fact, according to Smart Insights, 59% of the world’s population uses social media. 

This means that business owners who are not utilizing social media in their marketing efforts are dramatically decreasing their potential customer pool. But even if you use social media, but are not following each specific platform’s best practices, you are hindering the growth potential of your brand amongst those who are online. That is where social media strategy comes into play. 

Types of Content To Post

Social media marketing starts with a strategy that takes into account all of the necessary factors to help grow your brand either organically or through paid content, so you can grow your businesses and increase your online reach successfully. Your social media strategy will stem from which form of content best supports your business goals and which platforms your key demographics use. 

For example, to reach a younger audience, you might want to focus your efforts on Instagram and TikTok, specifically on short-form videos. For middle-aged individuals, Facebook is a better option. Knowing which platforms to use based on what you’re selling is a key component of a successful social media marketing strategy. 

Another factor to consider is when to use either paid or organic content. Paid content is what you would consider advertising. This is content that business owners pay to promote on specific social media platforms. 

In comparison, organic content is not paid for and will help to naturally grow brand awareness and a follower base that also serves as a potential customer pool. We always recommend focusing on organic content to start because it will ultimately help create an online community that will provide a long-term customer base. These followers will keep up with product updates, launches, and growth within your business. 

Why Social Media Marketing Is Important For Your Business 

If you own a business, then you need social media marketing–it’s as simple as that. With over half of the world’s population using social media, there is no question that it is an important part of a successful marketing strategy.

Let us Build your Social Media Strategy

If you read all of that and have no idea where to start, CDM can help! First, we will begin with a strategy to assess your brand and determine the best social media platforms to focus on based on your ideal audience. Then, we will research what type of content will perform best to help get you the results you want. Once we have the necessary information, we will handle everything from content creation to social media management!

Social media marketing is crucial to growing your business. Learn more about how Coffee Date Media can help you with your Social Media Marketing strategy.