If your business uses social media for marketing your offers, producing high-quality content is critical to engage your audience and drive results. However, creating videos can be overwhelming if you don’t have a clear internal process (or if you don’t hire professionals like us). 

As content production experts, we have built out processes for creating professional-quality videos that make video creation easy for our clients. 

Here are our best tips to help you create a process that makes creating video content easy–and, more importantly, a process that results in compelling and engaging content for your audience.

Create Your Video Creation Workflow

Whether your organization is large or small, it’s helpful to establish a workflow for content creation before hitting the lights and turning the camera on. Creating a standardized process for video content creation can ensure that everyone involved is on the same page and that high-quality videos get produced quickly. 

So before you plan your first production day, it’s important to know exactly how your video production process will look. If you are starting from scratch, consider the workflow we use with our video production clients: 

Step 1: Create a Video Content Strategy

Your video content strategy should be a small part of your overall social media strategy and content marketing strategy. If you’re looking to learn more about content strategy, click here. 

Ask yourself and your team: What is your brand trying to achieve with your content? Do you want to increase brand awareness, drive website traffic, or generate leads? After you clearly understand your goals, you can create content tailored to achieving those goals.

Step 2: Plan your Video Production

Once you’ve established your goals, it’s time for content planning and production. First, determine exactly which shots, camera angles, and locations you’d like to shoot in. The idea is to create a master list of every piece of content you’ll need to capture during your production, so you don’t miss anything. 

Once your media list is prepared, you can organize it for maximum efficiency during the production day. Organize your media by location first, then by person, then by what shots you need from each. Then, when you’re on-site, you’ll easily be able to check off each shot as you capture it. 

Step 3: Equipment Checklist and Setup

Having a standard equipment checklist and how your business sets up that equipment is also helpful. This not only ensures that you don’t forget anything on production day but that the quality of your videos remains consistently high, no matter when the production occurs. 

Step 4: Post-Production Workflow

Capturing the footage is only half the battle. When creating your video workflow, consider how that content will be stored and processed during editing. Create folders in a shared drive if needed, and ensure that your entire team is aware of any file naming conventions that will keep the media organized. 

Establishing an editing-specific workflow with your editing team can also be helpful. 

Step 5: Revision Rounds

Whether your organization has one stakeholder or many, we recommend building a revision round into your video content creation workflow. This is your chance to get everyone’s input and do quality checks on the content. 

At this step, it’s also helpful to double-check that your content meets all of your brand guidelines. 

Step 6: Distribution

Finally, it’s time to distribute your content after all revisions are complete. When creating your workflow, it’s helpful to determine exactly how the content will be distributed and who is responsible for each distribution channel. 

Luckily, our content production team and social media management teams work closely together to create a seamless distribution plan for our clients! 

Part of this distribution plan is also to track results. Analyzing your results is vital to see if you are achieving the goals you established in step one of your workflow. 

Use analytics tools to track metrics like website traffic, social media engagement, and lead generated. Then, based on your analysis, adjust your content strategy to improve results. Finally, note the changes so you can look back and see your progress! 

Let us Create Your Video Content Strategy

We understand that creating a new internal process for video production is a considerable task–after all, it’s what we do for a living! However, we find that many businesses underestimate the amount of time and resources it takes to create a truly seamless and effective video content strategy. 
We can make it easy for you! Learn more about how we can create your video content strategy by reaching out to our team today.