How to Use Visual Content in a Social Media Strategy
Digital visual content lives online. And it’s either imagery or video for social media, blogs, websites, and so much more. At Coffee Date Media, we use visual content to reach and capture audiences interested in our products and services, and in this article, we’ll show you how you can too.
Knowing what visual content is in social media will help you learn what resonates with your audience, depending on who you’re trying to target. This is the key to growing your followers. Before developing your content plan, understanding visual content and how to build a strategy is essential. Below are some examples of visual content.
Platforms like Tiktok, Instagram, and YouTube dominate the space with visual content in the form of video and images. However, short-form videos are helping marketers grow brands and social media accounts more quickly. Therefore, it would be best if you had a short-form video strategy to ensure you get all the benefits of new eyeballs.
Backlinkco found that 37% of marketers have cited visual content as the most important type of content when marketing online. And for a good reason. Video has shown that it can generate more impressions over a single image on a social media platform.
Visual content doesn’t have to be complicated when you know where to start. We are here to help you with all your content needs, from videos to memes. To get started, below are a few steps you need to follow to utilize visual content and meet your business goals.
Once you have the data from your followers, create more of what they enjoy and less of what they aren’t. Or, try other ways to reach them using different content types.
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